Every couple of years, a social media platform emerges bringing about new inventive ways to share our lives and communicate. We have seen this with the introduction of MySpace, Facebook, and Twitter. These dominant channels have provided us with every way imaginable to share, and then came Snap Chat.

At first, we didn’t know what to do with it. Most of us weren’t sure how to use this application, so we gave up. Then, towards the end of 2015, all of a sudden people began to entertain this mysterious yellow bouncing ghost. Everywhere I went, someone was snapping. According to Snapchat, as of May, there are 100 million daily active users. So why has this ghost finally become friendly?

My theory is that Snapchat emerged at a time when people were exhausted with Instagram and the endless quests for likes. Snapchat came at a time when all of our aunts, uncles, and grandparents have successfully learned to create a Facebook account. Millennials needed a new outlet to share and memorialize our reckless nights. Even though Snapchat gives only a 24-hour window to relive our bad decisions, it was just enough time to find it useful.

The best thing about those beloved drunken Snapchat moments, if they are really bad, you can always use the temporary, lapse-of-mental-judgment card.  Feel free to chuck it up to the good ole “I was so drunk when I posted that,“ excuse. Since Snapchat is a live feed app, it works like a charm (trust me!).

Friday-AM-POST-2-2But what about those nights when you’re not drunk? What else can you use it for?  From what I’ve seen, EVERYTHING!

For those of you that noticed a decline in the Facebook and Instagram feed bleedership, you can thank Snapchat for adopting our beloved social media etiquette violators. Snapchat is pretty much Facebook on crack.  It is the hub for the over-sharers. It is where all the super-timeline-bleeders go to post to their hearts desires and become champions without guilt. It is where everyday people become virtual collage artists, and can fondly refer to their masterpieces of random, daily-activities as “stories.”

But for every home, there are cracks, quirks, and issues. Below is what I found right and wrong with this app:


Snapchat has given access to everyone in your contact list to invade your life, and learn about those weird little things you do when you are home. Did you really mean to share that goofy dance move you do in the mirror with your new crush? Oops!

While there is a way to block unwelcomed guest, it would be awkward to explain to someone that always sees you snapping, “Hey, I don’t want to be your Snapchat friend.”


For some reason, people are more inclined to answer their direct messages on Snapchat. Which brings me to the most popular and fascinating feature of snap chat: the random factor. To put it frankly, people send weird shit. It is surprising what people do when they believe that their behaviors are not permanent. Contrary to popular belief, snaps can be captured by a third party. While it is frowned upon to screenshot pictures or stories on snap, people still do it for whatever creepy, ill-intended purposes.  If you find joy in people watching, especially people who love to “share,” this app is for you.


Snapchat rates a 1 out of 5 on the user-friendly scale. This has left many of us to look up YouTube tutorials to help navigate through this app. The learning curve is long because the front screen features a plethora of mysterious icons that you need to decode in order to apply the functions (filters, adding friends, settings etc.). This challenge keeps the app from reaching its full potential. Many shy away from its grueling learning process and continue to stick to what they know—Facebook and Instagram. According to Digital Marketing, only 30% of U.S. millennial Internet users access Snapchat regularly.   This app completely isolates a whole market of social media lovers due to its lack of comprehensive formatting.


Overall Snapchat is a great app. Programmers continue to provide new innovative ways to help users tell their stories. This cutting edge app is at the top of its game and continues to keep up with the demand of the super social user.  I rate this app a 4.9 out of 5.

Even if you never decide to post anything do yourself a favor and follow DJ Khaled to get the keys to success, and vibe along to some cool reggae tunes.



Emmeline Loubeau

Emmeline is a twenty-something PR Consultant/Event Assistant living in New York City. Emmeline covers love, career, and pop culture. She is a graduate of GSU with a degree in Journalism and Hospitality Administration. Follow her on twitter: @EmmelinePR

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